![]() ![]() In attempting to make their party a “big tent,” party leaders often advance policies to build coalitions and to broaden the party’s appeal to new constituencies there is, however, a tension between these coalition-building efforts and the need for the parties to present distinct alternative to voters and to satisfy their most partisan “base” constituencies.In addition to their many roles in elections, parties also influence the national government.By promoting party identification in the electorate, parties facilitate mass electoral choice even when party identification fails to persuade voters, by providing voters with a “brand name” parties lower the information costs potential voters encounter in making electoral choices. ![]()
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